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<h1 style="text-align:center;">Content Writing</h1>
<p style="padding-left:30px;">When I was young, I spent most of my time reading genre novels, like science fiction and detective stories. It was only later, as an adult, that I discovered my love for the classics.</p>
<p style="padding-left:30px;">As a future content writer, this trajectory was ideal, because I grew up reading accessible, imaginative writing that reflected how real people speak and think, but later also grew to appreciate more elevated prose. When I did finally sit down to read Tolstoy, Dickens, et al. it was because I wanted to, not because it was assigned reading.</p>
<p style="padding-left:30px;">I think this is the primary foundation for my deep love of the English language. It probably also has something to do with my ability to write content in different voices, and to really focus on the underlying purpose of the content I write, as well as its intended audience.</p>
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<h2 style="text-align:center;">Content Samples:</h2>
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<p style="text-align:center;"><a href="https://gocico.com/7-tips-for-losing-weight-with-cico/" target="_blank" rel="noopener"><img data-attachment-id="35" data-permalink="https://todlancaster.wordpress.com/home/cico-tips/" data-orig-file="https://todlancaster.files.wordpress.com/2019/01/cico-tips.jpg?w=740" data-orig-size="1333,576" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="cico-tips" data-image-description="" data-medium-file="https://todlancaster.files.wordpress.com/2019/01/cico-tips.jpg?w=740?w=300" data-large-file="https://todlancaster.files.wordpress.com/2019/01/cico-tips.jpg?w=740?w=740" class=" size-full wp-image-35 aligncenter" src="https://todlancaster.files.wordpress.com/2019/01/cico-tips.jpg?w=740" alt="cico-tips" srcset="https://todlancaster.files.wordpress.com/2019/01/cico-tips.jpg?w=740 740w, https://todlancaster.files.wordpress.com/2019/01/cico-tips.jpg?w=150 150w, https://todlancaster.files.wordpress.com/2019/01/cico-tips.jpg?w=300 300w, https://todlancaster.files.wordpress.com/2019/01/cico-tips.jpg?w=768 768w, https://todlancaster.files.wordpress.com/2019/01/cico-tips.jpg?w=1024 1024w, https://todlancaster.files.wordpress.com/2019/01/cico-tips.jpg 1333w" sizes="(max-width: 740px) 100vw, 740px"   /></a></p>
<p style="text-align:center;"><a href="https://gocico.com/7-tips-for-losing-weight-with-cico/" target="_blank" rel="noopener"><strong>7 Tips for Losing Weight with CICO</strong></a></p>
<p>These first two samples, written for GoCICO.com, help illustrate how much the format can vary when it comes to &#8220;informative&#8221; content writing. The first one is a straightforward &#8220;tip list&#8221; for how to lose weight with the CICO (calories in, calories out) approach.</p>
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<p style="text-align:center;"><img data-attachment-id="38" data-permalink="https://todlancaster.wordpress.com/home/when-sally-met_cico/" data-orig-file="https://todlancaster.files.wordpress.com/2019/01/when-sally-met_cico.jpg?w=740" data-orig-size="1329,576" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="when-sally-met_cico" data-image-description="" data-medium-file="https://todlancaster.files.wordpress.com/2019/01/when-sally-met_cico.jpg?w=740?w=300" data-large-file="https://todlancaster.files.wordpress.com/2019/01/when-sally-met_cico.jpg?w=740?w=740" class=" size-full wp-image-38 aligncenter" src="https://todlancaster.files.wordpress.com/2019/01/when-sally-met_cico.jpg?w=740" alt="when-sally-met_cico" srcset="https://todlancaster.files.wordpress.com/2019/01/when-sally-met_cico.jpg?w=740 740w, https://todlancaster.files.wordpress.com/2019/01/when-sally-met_cico.jpg?w=150 150w, https://todlancaster.files.wordpress.com/2019/01/when-sally-met_cico.jpg?w=300 300w, https://todlancaster.files.wordpress.com/2019/01/when-sally-met_cico.jpg?w=768 768w, https://todlancaster.files.wordpress.com/2019/01/when-sally-met_cico.jpg?w=1024 1024w, https://todlancaster.files.wordpress.com/2019/01/when-sally-met_cico.jpg 1329w" sizes="(max-width: 740px) 100vw, 740px"   /></p>
<p style="text-align:center;"><a href="https://gocico.com/when-sally-met-cico/" target="_blank" rel="noopener"><strong>When Sally Met CICO</strong></a></p>
<p>The second piece serves a similar purpose, but it does so in a longer &#8220;story&#8221; format that illustrates the process. Both are essentially &#8220;how-to&#8221; articles about weight loss using the CICO approach, but they are very different in style.</p>
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<p style="text-align:center;"><a href="https://collegica.com/pages/5_fatal_flaws_in_your_college_essay" target="_blank" rel="noopener"><img data-attachment-id="36" data-permalink="https://todlancaster.wordpress.com/home/college-essay/" data-orig-file="https://todlancaster.files.wordpress.com/2019/01/college-essay.jpg?w=740" data-orig-size="1338,576" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="college-essay" data-image-description="" data-medium-file="https://todlancaster.files.wordpress.com/2019/01/college-essay.jpg?w=740?w=300" data-large-file="https://todlancaster.files.wordpress.com/2019/01/college-essay.jpg?w=740?w=740" class=" size-full wp-image-36 aligncenter" src="https://todlancaster.files.wordpress.com/2019/01/college-essay.jpg?w=740" alt="college-essay" srcset="https://todlancaster.files.wordpress.com/2019/01/college-essay.jpg?w=740 740w, https://todlancaster.files.wordpress.com/2019/01/college-essay.jpg?w=150 150w, https://todlancaster.files.wordpress.com/2019/01/college-essay.jpg?w=300 300w, https://todlancaster.files.wordpress.com/2019/01/college-essay.jpg?w=768 768w, https://todlancaster.files.wordpress.com/2019/01/college-essay.jpg?w=1024 1024w, https://todlancaster.files.wordpress.com/2019/01/college-essay.jpg 1338w" sizes="(max-width: 740px) 100vw, 740px"   /></a></p>
<p style="text-align:center;"><a href="https://collegica.com/pages/5_fatal_flaws_in_your_college_essay" target="_blank" rel="noopener">5 Fatal Flaws in your College Essay</a></p>
<p>The above article is a how-to guide for students who are writing their college essay, and is a perfect example of how to build trust: helping prospective clients with useful information while also demonstrating your authority and expertise.</p>
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<p style="text-align:center;"><a href="https://gocico.com/7-tips-for-losing-weight-with-cico/" target="_blank" rel="noopener"><img data-attachment-id="37" data-permalink="https://todlancaster.wordpress.com/home/hero/" data-orig-file="https://todlancaster.files.wordpress.com/2019/01/hero.jpg?w=740" data-orig-size="1338,576" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="hero" data-image-description="" data-medium-file="https://todlancaster.files.wordpress.com/2019/01/hero.jpg?w=740?w=300" data-large-file="https://todlancaster.files.wordpress.com/2019/01/hero.jpg?w=740?w=740" class=" size-full wp-image-37 aligncenter" src="https://todlancaster.files.wordpress.com/2019/01/hero.jpg?w=740" alt="hero" srcset="https://todlancaster.files.wordpress.com/2019/01/hero.jpg?w=740 740w, https://todlancaster.files.wordpress.com/2019/01/hero.jpg?w=150 150w, https://todlancaster.files.wordpress.com/2019/01/hero.jpg?w=300 300w, https://todlancaster.files.wordpress.com/2019/01/hero.jpg?w=768 768w, https://todlancaster.files.wordpress.com/2019/01/hero.jpg?w=1024 1024w, https://todlancaster.files.wordpress.com/2019/01/hero.jpg 1338w" sizes="(max-width: 740px) 100vw, 740px"   /></a></p>
<p style="text-align:center;"><a href="https://medium.com/@todlancaster/beware-the-political-hero-bced41e2829a">Beware the Hero</a></p>
<p>This one is a political essay I wrote in mid-2017. It showcases a more analytical style of writing. As with most compelling content, it is anchored by a story: in this case, an anecdote from my own childhood. Fun Fact: I did the artwork too. Isn&#8217;t Photoshop wonderful?</p>
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